Challenge

The launch of HTC One introduced a new approach to smartphone design and a reimagined mobile interface. The challenge was to translate these innovations into engaging digital experiences that would build excitement, showcase the device's capabilities, and invite consumers to explore what made it different.

Solution

We created a series of immersive digital experiences that brought HTC One's design, technology, and software to life. From a high-impact homepage takeover to interactive product demonstrations, the work gave consumers new ways to discover and experience the device before holding it in their hands.

My Role

Helped develop and pitch the creative concepts, leading the creative direction and hands-on design of HTC One's digital launch experiences. Took projects from initial concept through final execution, including independently designing the BlinkFeed experience, while collaborating closely with multidisciplinary development and design teams to bring the broader work to life.

Making an immediate impact

A high-impact homepage takeover introduced HTC One through striking product imagery and interactive storytelling, creating a bold first impression while encouraging visitors to explore the device's key features.

Experience the New HTC Sense

We created an interactive emulator that brought HTC BlinkFeed's personalized content experience to life across desktop, tablet, and mobile. Visitors could explore curated content through different personas, customize their own news and social feeds, or connect with Facebook to see updates from friends—turning a key product feature into an engaging, hands-on demonstration.

ZOOM EXPERIENCE

An immersive product experience invited visitors to discover HTC One up close. Interactive demonstrations highlighted its premium aluminum construction, innovative camera capabilities, and distinctive design, allowing consumers to explore the product through engaging visual storytelling.