Challenge

Call of Duty had built a passionate global audience around immersive gameplay, cinematic storytelling, and competitive multiplayer experiences. The challenge was to bring that same level of intensity and engagement into the broader digital ecosystem, creating experiences that would resonate with existing fans while attracting new audiences.

Solution

Developed a range of digital experiences and campaign executions that brought the Call of Duty universe to life beyond the game. Combining cinematic imagery, bold visual design, and interactive storytelling, the work created a cohesive brand experience across websites, social platforms, digital advertising, and community environments.

My Role

Worked across creative direction, art direction, and digital design, developing campaign concepts and experiences that translated the Call of Duty brand across multiple platforms and touchpoints.

Digital campaigns

Designed immersive digital campaigns that brought the intensity and cinematic storytelling of Call of Duty to life beyond the game. Combining bold visuals, interactive experiences, and responsive design, the work created engaging experiences across desktop, tablet, and mobile while maintaining the franchise’s distinctive visual identity.

Integrated marketing

Extended the Call of Duty campaign beyond digital through a range of integrated marketing experiences, including print advertising, out-of-home media, and live events. Combining cinematic imagery, bold typography, and striking visual design, the work created a cohesive brand presence across physical and digital touchpoints, bringing the energy of the franchise into the real world.

Community experience

Designed an immersive online community platform that extended the Call of Duty experience beyond gameplay, bringing players together through exclusive content, player profiles, statistics, and social interaction. Combining the franchise’s distinctive visual identity with intuitive navigation and engaging interactive features, the experience created a centralized destination for fans to connect, explore, and stay engaged with the Call of Duty universe.