The goal was to develop a site for kids that entertains while selling. Ensure that the foundation of the Giants experience effectively promotes the launch of the game title, yet provides potential for iterating in the future.
The Skylands Exploratorium looks less like a website and more like a game itself. The organic and unconventional layout taps into kids' inherent curiosity and impulse to explore. The magic of Skylands is infused in the DNA of the Exploratorium: A fantasy world that kids can explore and immerse themselves in. Above all, it communicates the "Giant-ness" of the new game, not just in words and pictures, but in the entirety of the digital experience.