As trends and business objectives are in a continuous state of flux, Intel's website must be nimble and flexible enough to meet these changes and adapt. We build the AEM blades and templates (the building blocks) of Intel's website that are used by storytellers, marketers, and strategists who utilize a variety of medium (art, copy, video, data) to deliver their message.
With an agile multi-disciplinary design + development team, we are in a near constant state of adding functionality and making design/interactive refinements to intel.com. Sometimes we refine and enhance existing blades and templates based on analytics/focus group. Sometimes we build them from scratch. The responsive design framework is optimized for multiple breakpoints and frequently A/B tested to ensure optimization.