Client — Acura
Year — 2016
Role — CD
Category — Platform
Launch Project


In the same spirit of transforming their brand with the revival of the iconic NSX, Acura wanted its digital experience to break all the rules and challenge conventions.


What started as a straight-forward car configurator evolved into a deep storytelling experience fueled by the passion of the engineers, designers and skilled manufacturors of this supercar. A responsive framework was implemented to support a rich mutichannel deployment.