Client — Best Buy
Year — 2011
Role — ACD
Category — Campaign


This campaign's objective was to engage hardcore gamers in the Best Buy gaming culture and help build both short-, and long-term relationships while staying true to Best Buy's retail voice.


The "MORE" concept does just this. In short, gamers have an insatiable appetite, and just want "MORE" - More of the latest titles, more value for their trade-ins, and more pre-order deals. Across a variety of media placements, both on-, and off-line, the design system is flexible enough to communicate specific Best Buy deals in the retailer's true voice, while it also can be stretched to assume the graphic language of specific titles such as Call of Duty: Black Ops, and Halo Reach.

Paid Media

Based on the "More" concept, we designed paid media banners in multiple formats and sizes for dozens of game titles over the span of 3 years.

Trade-in Microsite

Users can access the Trade-in microsite and see how much cash Best Buy will give them for thier old games.

Print Ads

We designed several print ads to promote Best Buy's trade-in deals and specific game titles.

Event Promotion

Best Buy had numerous events planned to promote this campaign, the most high profile of which included a live performance by Green Day in Times Square New York City.