Challenge
After re-imagining and streamlining the Kia shopping experience, we shifted our attention to the Owners site, which was in a cluttered and confusing state. The mobile version and desktop version were in need of integration, and there was a keen interest amongst stakeholders to give the owners site its own brand voice.
Solution
By leveraging the responsive framework established on other domains, our approach was mobile-first as much of the site’s functionality would specifically benefit mobile users, such as road-side assistance. The design system is clean and iconic, referencing many elements of myUVO.com as well as kia.com but also pushing the premium look and feel of the modern Kia brand.