Challenge

The Kia brand has evolved by leaps and bounds in recent years and continues its steady march into the luxury space. The launch of the K900, with its 2014 Superbowl ad was a bold move introducing its new $70K sedan.

Solution

Partnering with D&G, in anticipation of the massive traffic expected to arrive after the 2014 superbowl ad, we created a branded K900 vehicle experience.  Essentially, we shifted the destination’s purpose from showcasing a vehicle, to articulating an idea: Morpheus, from the Matrix asks you to “Change your perception” and “free your mind” from the traditional luxury mindset. Multiple videos cascading down the page reinforce this narrative.