As a huge fan of the network and sports in general, it was a great opportunity to work with ESPN on the redesign of their website. For almost a full year, I worked with a massive bi-coastal hybrid team of designers, writers/editors and UX designers while being fully immersed in sports culture. The key objectives for the redesign were to better integrate the ESPN empire through the digital space, and provide greater flexibility for the editors and advertisers to deliver time-sensitive news stories in more creative formats.
The multiple-award winning site that went live employs a 'fan-first' content strategy which provides easy access to scores, headlines, schedules and other key drivers of fan loyalty. With our template and component system, the site experience feels consistant and intuitive to the user, while ESPN's design team has the creative flexibility to organize content and tell stories in a variety of ways. The backbone of the design system, the background art and iconography, has been adopted into the ESPN brand as its found its way into the magazine, mobile APP, and many other products.