Surface 2

Client — Microsoft
Year — 2013
Agency — Razorfish
Role — CD
Category — Integrated Campaign


In 2013, Microsoft launched its second generation Surface 2. Our assignment was to redesign with primary objectives of building brand awareness, empowering users/customers, and driving sales.


The first generation Surface creative campaign was extremely product-oriented and left the user with a solid understanding of its features and specs. My proposal aspires to connect with the audience emotionally through a more sensory experience. With full-bleed videos, galleries of eye-popping beauty shots, inspiring vignettes of Surface personalities, splashes of rich color, and the buzzings of a lively social community all weaving down a long page, we want to leave visitors with not only an understanding of what Surface is, but with a feeling of excitement for ownership.