Skylanders Giants

Client — Activision
Year — 2012
Agency — Razorfish
Role — CD
Category —Web + Mobile + Touch


Develop a site for kids that entertains while selling. Ensure that the foundation of the Giants experience effectively promotes the launch of the game title, yet provides potential for iterating in the future.


The Skylands Exploratorium looks less like a bunch of little web pages and more like the Giant world of the game itself—and taps into kids' inherent curiosity and impulse to explore. The magic of Skylands is infused in the DNA of the Exploratorium: A fantasy world that kids can explore and immerse themselves in. Above all, it communicates the "Giant-ness" of the new game, not just in words and pictures, but in the entirety of the digital experience.