Originally from Boston, I am an MBA Creative Director with 20+ years experience who currently lives and works in San Francisco, California. With a visual background, a seasoned proficiency of strategy, UX, technology, and copywriting, and a hands-on style, I lead multi-disciplinary teams in the concepting, pitching and development of user-centric experiences. Accounts that I have worked on extensively include: Intel, Kia Motors, Microsoft, Activision, Hyundai, Best Buy, ESPN, Sony, Toyota, and Visa.
In addition to my love of visual art and design, I have also had a longtime passion for martial arts and have been an instructor for 3+ years.
Razorfish: Creative Director
August 2006 - Present | San Francisco, CA
At Razorfish in San Francisco, I am currently (since Spring 2015) leading the Intel account. My responsibilities include: developing and communicating the creative vision, leading and mentoring (15-20 person) multi-disciplinary teams, and pitching, designing and deploying a variety of work for Intel ranging from immersive cross-platform digital experiences to campaign-level initiatives and site-wide structural enhancements to their CMS-driven responsive platform.
Prior to Intel, I led the creative on the USANA account for 1.5 years, where we designed and built a highly personalized health, wellness, and fitness sales and self-service tool called the True Health Assessment - The THA is a multi-device APP (optimized both for tablet and mobile devices) which was also deployed and made available in responsive html format. In addition to APP design and development, I also led creative initiatives that included campaign work and e-commerce user-flow optimization.
In addition to these accounts, I also contribute to other existing accounts such as Honda/Acura, Microsoft, and Toyota and worked on numerous pitches and new business initiatives including the Ultimate Fighting Championship (UFC), Dr. Pepper, Warner Brothers, Disney, Hampton Creek, AXA, HTC, and Farmers Insurance.
Denuo: Creative Director
2012 - 2014 | San Francisco, CA
For 2 years (2012-2014) at Denuo, I was the creative lead for Kia Motors America. My responsibilities include establishing and evolving the creative vision, hiring and mentoring talent, and developing interdisciplinary communication among a vast team that included several off-shore groups. During this time, I oversaw creative initiatives including the launch of kia.com which was one of the first responsively-designed sites in the automotive space. We migrated Kia from an antiquated flash framework to an HTML5 framework, which ensured a uniform experience for the user, while allowing for great opportunities with creative storytelling. We used this CMS platform to create experiences for a variety of high-profile vehicle including the K900, Soul EV, Optima Hybrid, Sorento and Sedona. In addition to maintaining kia.com post launch, I also led the redesign for the Kia Owners site while overseeing myuvo.com. Prior to my work with Kia, I led the creative direction for the Hyundai Owners site, which launched in 2012
Academy of Art (Masters): Mentor / Advisor
1998 - Present | San Francisco, CA
As an Mentor/Advisor in the Academy of Art University’s graduate school program (MFA), I worked with students on their senior thesis projects and assisted in career development through the Directed Study program. In biweekly meetings, I provided guidance on their thesis projects and coached them in art direction, copywriting, and presentation skills.
Razorfish: Associate Creative Director
2009 - 2013 | San Francisco, CA
As an Associate Creative Director at Razorfish, in addition to working on a variety of accounts and contributing to several new business pitches, I was also the lead creative for many projects. With Activision, I led Bakugan Battle Brawlers and Skylanders Giants, and made significant creative contributions to the Call of Duty franchise with Modern Warfare and Modern Warfare II. For Best Buy, I helped launch two successful online advertising campaigns, and for Sony, I led a large team of creatives and UXers with the Sony.com website redesign. Additionally, I worked on a series of multi-award winning (11 in total) digital experiences for Intel that included Digital Drag Race, “Core” Microsite, and the Ultrabook Project.
Clients include: Activision, Best Buy, Sony, Yahoo!, Lucas Films, Nike, and Intel.
Razorfish: Senior Art Director
2006 - 2009 | San Francisco, CA
As a Senior Art Director, I contributed to a number of website design projects and online advertising projects at Razorfish. In 2008, I made significant art direction and user experience contributions to the massive project of overhauling and re-designing ESPN.com - an effort that won numerous awards. In 2009, I led the art direction of Visa.com re-design, and also designed and launched their very first mobile site.
Clients include: ESPN, Intel, Visa, Breville, Williams-Sonoma, Mattel, and WaMu.
Freelance: Creative Director, Art Director, Designer
1998 - Present
As a freelancer, I have worked independently and with agencies to produce work for: Young & Rubicam, RGA, Calvin Klein, The Brooklyn Museum of Graffiti Art, Edelman Worldwide, and The New York Mets
MBA Masters of Business (2002-2006)
Santa Clara University Leavey School of Business — Santa Clara, CA
Belloti "Home Stretch" Award (2006)
BFA Bachelors Fine Arts (1991-1995)
RISD Rhode Island School of Design — Providence, RI
European Honors Program (1994)
Webby Awards, Official Nominee Consumer Electronics - Intel Ultrabook Project (2012)
Webby Awards, Official Honoree Branded Content - Intel Ultrabook Project (2012)
OMMA Web Site Excellence, Technology & Web Services - Intel "Core" Microsite (2009)
OMMA Finalist for Online Branding and Marketing: Technology - Intel Digital Drag Race (2009)
WebAwards - Computer: Hardware Standard of Excellence - Intel Digital Drag Race (2009)
WebAwards - Technology Standard of Excellence - Intel Digital Drag Race (2009)
Addy Awards, Greater San Francisco, Bronze Meda l- Intel Digital Drag Race (2009)
Art Directors Club Distinctive Merit - Intel Digital Drag Race (2009)
One Show Interactive Merit Award - Intel Digital Drag Race (2009)
W3 Gold Medal - Computer / IT Hardware - Intel Digital Drag Race (2009)
W3 Gold Medal - Innovative/Experimental - Intel Digital Drag Race (2009)
ADDY San Francisco Gold Medal - Breville Concept to Kitchen (2007)
Ad:Tech Peoples Choice Award, Best B2C Marketing Website - Breville Concept to Kitchen (2007)
OMMA Overall Best in Show - ESPN.com (2008)
OMMA Best Sports Website - ESPN.com (2008)
WEBBY Best in Show, Juried - ESPN.com (2008)
WEBBY Best in Show, People's Choice - ESPN.com (2008)
ADDY San Francisco Gold Medal, Ad Industry Self Promotion - Razorfish Holiday Card (2006)
ADDY Silicon Valley Gold Medal, B2B Rich Media Self Promotion - Alcatel/Genesys Holiday Card (2005)
ADDY Silicon Valley Silver Medal, Ad Industry Self Promotion - 3Marketeers.com (2004)