Best Buy More
Client — Best Buy
Year — 2011
Agency — Razorfish
Role — ACD
Category — Integrated Campaign
This campaign's objective was to engage hardcore gamers in the Best Buy gaming culture and help build both short-, and long-term relationships while staying true to Best Buy's retail voice.
The "MORE" concept does just this. In short, gamers have an insatiable appetite, and just want "MORE" - More of the latest titles, more value for their trade-ins, and more pre-order deals. Across a variety of media placements, both on-, and off-line, the design system is flexible enough to communicate specific Best Buy deals in the retailer's true voice, while it also can be stretched to assume the graphic language of specific titles such as Call of Duty: Black Ops, and Halo Reach
The values of pe-owned video games fluctuates and can be challenging for consumers to predict. We designed this trade-in calculator APP to help gamers cash in on their older games at the right moment, so they can maximize their buying power for the next hot release.
Best Buy had numerous events planned to promote this campaign, the most high profile of which included a live performance by Green Day in Times Square New York City.