Visibly Smart

Client — Intel
Year — 2011
Agency — Razorfish
Role — ACD
Category — Web + Mobile + Touch

CHALLENGE

"Visibly Smart" is the over arching campaign for Intel's 2nd Generation Core Processor family of chips. This global microsite serves three objectives: First, as the destination landing page for all of the Visibly Smart advertising, both online and offline, second, to communicate in-depth knowledge about the features and enhancements to Intel's latest chip family, and third, to provide a decision tool that enables the user to "test drive" the core processor that best fits their computing needs, ultimately leading to driving computer sales through Intel.com.

SOLUTION

The end result is a fluid and dynamic experience which uses flash, live action video, voice over, and a parallax effect that adds a three dimensional quality to the environment. In addition to being a rich media microsite, the experience is also available for mobile, low-bandwidth, and touch displays optimized for both iPad and Android