Breville Concept to Kitchen

Client — Breville
Year — 2007
Agency — Razorfish
Role — Senior Art Director
Category — Web
Awards — The One Show Interactive Merit Award for Excellence in New Media Advertising, Art Directors Club Distinctive Merit Award, Webby Awards Official Honoree, Disrtict ADDY Awards Silver, Ad:Tech Awards Finalist, Ad:Tech Awards - Peoples Choice Award Best Business-to-Consumer Marketing Website, One Show Awards Finalist, 2008 ADDY Gold Website Consumer Flash

CHALLENGE

Communicate Breville's design philosophy to the consumer and provide an intimate experience with Breville's products in an effort to drive brand preference and sales.

SOLUTION

This flash microsite has two modes: The first enables consumers to watch interactive videos featuring Breville's flagship kitchen appliances in real-time and learn how they work. The second is an interactive kitchen experience that gives consumers opportunity to examine Breville products in the context of a custom-designed virtual kitchen. "Concept to Kitchen" won numerous industry awards and generated a great deal of buzz for the Australian consumer brand.