Client — HTC
Year — 2013
Agency — Razorfish
Role — CD
Category —Web + Mobile + Touch


HTC Blinkfeed is the re-engineered home screen of the new flagship HTC ONE smartphone, which like flip book or Windows tiles, provides the user with a constant stream of aggregated news, information, and social media. We wanted the audience to experience Blinkfeed for themselves in a "real-time, real content" demonstration.


The Blinkfeed emulator, which was designed to work on desktop, tablet and mobile, allows for 3 levels of user engagement: First, the user can experience Blinkfeed through the lens of a pre-curated persona. Second, the user can configure their own Blinkfeed by selecting from a vast list of content providers. And third, the user can enable Facebook Connect which pulls pulls their friends' status updates directly from Facebook.ip.